our aim was to create a
simple, clear visual concept. as the target audience consists of a lot of young
people and the brand can be reached at a very affordable price, we wanted the
packaging to be remembered easily but clearly emphasize that it is not a
premium category label. our choice was to communicate with basic forms and
bright colors, so the younger customers can get a fresh and trendy visuality
while customers with an older age can sympathize with its simplicity.