Our aim was to create a
simple, clear visual concept. As the target audience consists of a lot of young
people and the brand can be reached at a very affordable price, we wanted the
packaging to be remembered easily, but clearly emphasize that it is not a
premium category label. Our choice was to communicate with basic shapes and
bright colors, so the younger customers can get a fresh and trendy visuality, while customers with an older age can sympathize with its simplicity.