tisza m4 
lookbook / brandbook / web design / art direction

about tisza: it all started many years ago, tisza shoes (in hungarian 'tisza cipő') was a functional yet durable gym shoe and a well known, iconic product of the hungarian communist era. tisza is a heritage brand, established in 1942 in martfű. the 't' branded shoe was born at the start of the 1970's when many new sport shoe models were developed, some of these styles still remain to this day and have been updated with a contemporary touch. every tisza product is manufactured and handcrafted from the finest materials. 

about m4: the pulse of the city, the never ending inspirations, bright lights, loud sounds and the excitement of a vibrant crowd: our newest model is made to move and to never stop. step up! the poplux, active m4 line named after budapest brand new metro line was born to complete the tisza repertoire with a fresh and vibrant model.

credits: art direction, graphic design & animations: eniko deri & nora demeczky / photos: gabor stinglincz, eniko deri, nora demeczky / web developer: bálint sikó / enterior design: márton lengyel