university of theatre and film arts budapest

we designed the new visual identity of the university of theatre and film arts budapest. the university has 150 years history. the institute wanted to emphasize the old values while representing a progressive visuality.

the logo we designed is part of a complex visual system. we created a characteristic sign that is easy to remember. it’s based on a simple rectangle with the proportion of 16:9 and you can associate the form with a lot of phrases connected to film and theatre – like stage, screen, stairs, frames, layers. with this dynamic system we wanted to reflect on the fact that the university works as a catalyst for students. we used a strict form, but a playful graphic system. the system reflects on the collaboration and teamwork behind each production because viewers only get a final product but there are so many layers of a film or a theatre piece we don’t see at all. 

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