we designed the new
visual identity of the university of theatre and film arts budapest. the university has 150 years history. the institute wanted to emphasize the old
values while representing a progressive visuality.
the logo we designed
is part of a complex visual system. we created a characteristic sign that is
easy to remember. it’s based on a simple rectangle with the proportion of 16:9 and
you can associate the form with a lot of phrases connected to film and theatre
– like stage, screen, stairs, frames, layers. with this dynamic system we
wanted to reflect on the fact that the university works as a catalyst for
students. we used a strict form, but a playful graphic system. the system
reflects on the collaboration and teamwork behind each production because
viewers only get a final product but there are so many layers of a film or a
theatre piece we don’t see at all.