visual concept of the exhibition shaping
hungary - design in the 21th century
we were invited to take part in a competition where we
had to design the visuaal identity of an upcoming traveling exhibition
called shaping hungary - design in the 21th century. the aim of our proposal was to create an identity for
the exhibition that is visually powerful, draws attention to the event and
tries to help building the image of hungary with youthful and up to date visual
graphic solutions. the created concept intends to use the colors of the
hungarian flag – red, white, green – in an effective way and reinterprets these
colors in a contemporary context.
the created design refers to the title of the
exhibition, reflects on the process of transformation and presence. the visual
identity can be recognized easily, it is consequent and gives opportunity to
variability due to its varied shapes. we used pure, white surfaces as well as a
counterpoint to the colorful, strong red-green visuality.