Perceptual Thinkers is a fresh, progressive and unusual label. They design dress-scale objects for both autistic and typical users. Their collections are very unique because their clothes reflect on the perception-based thinking of people living with autism. Their goal is to destroy the borders among different people with the help of fashion and to raise attention on social inequality and conscious shopping.
When we got the request to design the new visual identity for them, we knew we wanted to reflect on these valuable thoughts. Our keywords were: perception, openness –closeness and equality. As the main sign of the identity we used a well-known optical illusion,
We think this sign expresses everything they want to communicate. Using it as the main element of the logo we refer to the equality of introverted and extroverted people.