perceptual thinkers is
a fresh, progressive and unusual new label. they design dress-scale objects for
both autistic and typical users. their collections are very unique because their
clothes reflect on the perception-based thinking of people living with autism. their
goal is to destroy the borders among different people with the help of fashion
and to raise attention on social inequality and conscious shopping.
when we got the
request to design the new visual identity for them we knew we wanted to reflect
on these valuable thoughts. our keywords were perception, openness – closeness
and equality. as the main sign of the identity we used a well-known optical
illusion, we think this sign
expresses everything they want to communicate. using it as the main element of
the logo we refer to the equality of introverted and extroverted people.