Panna Kex is a small company manufactures organic dog and animal treats. The brand is named after Panna, the customer’s little dog, who wanted to see her dog as an emblem or as the logo. We didn’t want to draw a dog, so we came up with the solution of using the two words ‘Panna’ and ‘Kex (kex means biscuit)’ as the shape of the little dog. With rotating the letter P. and adding a tail the logo had been born. Our costumer was extremely satisfied, because the logo reminded her to Panna, even if it was a typographic solution. The manufacture produces three types of animal treats: for dogs, for cats and for horses.We decided to paint three different signs for these categories, then we created patterns from the icons we painted. We chose painting because all the products are handmade as well. Because this brand is quite a little manufacture they have a very low budget. They package everything themselves so they wanted to have a simple solution for the packaging. We chose colored recycling paper that the customer can use with a stamp. Categories can be applied as stickers very easily and the patterns can be used on any other packaging materials as well.

Photos: FLAG