panna kex

panna kex is a small company manufactures organic dog and animal treats. the brand is named after panna, our clients’ dachshund. they wanted to see their dog as an emblem or as the logo. we came up with the solution of using the two words ‘panna’ and ‘kex’ as the shape of the little dog. the manufacture produces three types of animal treats: for dogs, for cats and for horses. we painted three different signs for these categories, then we created patterns from the icons. we chose painting because all the products are handmade as well. because this brand is quite a little manufacture they have a low budget. they package everything themselves so they wanted to have a simple solution for the packaging. we chose colored recycling paper that they can use with a stamp. categories can be applied as stickers very easily and the patterns can be used on any other packaging materials as well.