the university of theatre
and film arts budapest organized a new international festival in 2016, called
fact. this is an event where european theatre academies meet each other on
several artistic events and workshops.
the visuality we
created is based on the main identity of the university we designed earlier
that year but it’s used in a different way. for the logo we used the event name
with the shape of the main university logo and the phrases festival, arts,
cinema and theatre. we created a pattern from the main shape and gave it
functionality. as main color we used a bright cyan and designed different
elements like posters, event armbands, program guide, tote bag and pass as
we like the result
because it shows that the event belongs to the university but the festival has
its on characteristics.