BEYOND THE OBVIOUS
Three leading
commercial galleries in the hungarian contemporary art scene organized a unique
international group exhibition in 2015 that focused on contemporary woman
artists from central- eastern europe. the aim of the exhibition was to explore
the current state in women’s art in the region. we had to create an
identity that fit with the exhibition’s rich and complex content. our choice
was to use a playful typographic solution. we chose several typefaces that we
think have female characteristics then we used them to build a constantly
changing, dynamic design. the letters of the different typefaces mixed together
created a unique visual experience. our purpose was to
make something exciting that reflects on the diversity of these female
artists. we wanted to emphasize in a
visual way how every woman is an individual character.
Client: Erika Deák Gallery, Budapest
2015
