beyond the obvious


three leading commercial galleries in the hungarian contemporary art scene organized a unique international group exhibition in 2015 that focused on contemporary woman artists from central- eastern europe. the aim of the exhibition was to explore the current state in women’s art in the region. we had to create an identity that fit with the exhibition’s rich and complex content. our choice was to use a playful typographic solution. we chose several typefaces that we think have female characteristics then we used them to build a constantly changing, dynamic design. the letters of the different typefaces mixed together created a unique visual experience. our purpose was to make something exciting that reflects on the diversity of these female artists.  we wanted to emphasize in a visual way how every woman is an individual character.

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