We were invited to take part in the visual identity competition of Veszprém-Balaton 2023 European Capital of Culture. With our branding concept we wanted to reflect on the keywords of the brief: community regional development openness “beyond” cultural diversity meeting point cultural education synergy The graphic system was not only created as a starting point for the logo, but also as a starting point for the icon system. Our graphic elements can be projected onto any shape or typographic element. The system is variable and allows you to exploit many creative slutions in the future. The logo refers to the change, the development of Veszprém as a center, and the expansion of the region. In addition to black and white, the visual identity operates in four vibrant colors, allowing varied, dynamic communication.