de_form
perceptual thinkers

Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo Example photo

the brand is based on an experimental project by daniel szalkai. together with textile designer zita merényi and brand manager eszter szász they launch a fresh, progressive and unusual new brand. they design dress-scale objects for autistic and typical users. their aim is to destroy the borders among different people through fashion by reflecting on the people with autism perception-based thinking. as the main sign of the identity we used a well-known optical illusion that reflects on the equality of introverted and extroverted people.
graphic design / art direction: de_form (enikő déri & nóra demeczky)
photos: halász dani

back