the brand is based on an experimental project by daniel szalkai.
together with textile designer zita merényi and brand manager eszter szász they launch a fresh, progressive and unusual new brand. they design dress-scale objects for autistic and typical users. their aim is to destroy the borders among different people through fashion by reflecting on the people with autism perception-based thinking. as the main sign of the identity we used a well-known optical illusion that reflects on the equality of introverted and extroverted people.
graphic design / art direction: de_form (enikő déri & nóra demeczky)
photos: halász dani